Roman is a digital health clinic for men, helping patients treat ED, PE, Hair loss, and much more. After running numerous market research tests, we learned that the product photography was out-performing model photography, and doubled-down on creating a system to create table-top environments for our products. The “Roman Shapes” convey simplicity — simplicity of the service, the treatment, and the online visit. These simple shapes represent each condition and bring a human element to the scenes, creating tactile environments for products to exist within.