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Roman’s Multivitamin exists to show younger men that getting the nutrients your body needs doesn’t need to happen when you’re older. Using pill patterns, shifts in light to represent days passing, or calendar grids, we showcase the Multivitamin becoming part of the patient's everyday routine. The launch of this new all-around multivitamin by Roman consisted of a promo launch video, influencer involvement to promote daily use and fitness, and an NYC out of home takeover at Columbus Circle.